Understanding Global Supply Chains and Seafood Markets for the Rebuilding Prospects of Northern Gulf Cod Fisheries

Although fisheries production and seafood trade are global in scope, with billions of dollars in exports, the rebuilding of collapsed fisheries often focus on national fisheries policy and management measures, with little attention to global supply chains and international consumer markets. Even with two moratoria and two decades of policy changes since the Northern Gulf cod fisheries collapsed in eastern Canada, rebuilding has stalled and the fishing industry and coastal communities continue to undergo challenges with economic viability and resource sustainability. This paper examines and analyzes the global supply chain and marketing dimension of Northern Gulf cod fisheries. Drawing upon fisheries bioeconomics and governance theory, a preand post-collapse analysis is undertaken to understand key drivers and institutional mechanisms along global fish supply chains for an effective and successful rebuilding. Findings indicate that the collapse of the cod fishery has cascading effects that go beyond ecosystem changes to new harvesting activities, industry restructuring, supply chain reorganization, new global markets and consumer preference for certified seafood. This suggests that a holistic rebuilding approach is necessary, one that integrates institutional and behavioral changes for both producers and consumers at various scales of fisheries production, political economy issues, as well as cross-scale policies on marine conservation and regional economic development. OPEN ACCESS Sustainability 2012, 4 2947